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Trent Shumard - CEO
Trent is a Humboldt County native and started working at Roy's Auto Center in 1982. He loves Fantasy Football and the Los Angeles Rams! Trent makes sure we always have a full inventory of quality cars at the dealership and his hobbies include hunting, fishing and golfing.
 

 
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Troy Shumard - General Manager

Troy is a Humboldt County native, born and raised in Eureka. He has over 30 years of experience in the auto industry, is very knowledgeable about cars and believes in treating people right. Troy enjoys spending time with his family, cooking, traveling, and hanging out at Trinity Lake.


 
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Michael Smith - Sales Manager
Mike is a native of the North Coast. When he is not at work, you can find him with his wife Brie and his son Linkin who was born in April of 2023. Mike enjoys flying his 1979 Cessna 172 and doing everything active from adventuring outdoors to playing slow pitch softball with friends. He is a long time resident/homeowner in McKinleyville and is proud of the community that surrounds him. He is very energetic and always looks forward to helping his customers select their next vehicle.

 
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Brenden Shumard - Sales Manager
Brenden is one of the original boys at Roy's! He enjoys being outdoors, hunting, fishing and spending time with friends and family. 

 
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Dylan Rafdal - Finance Manager
Dylan grew up in Humboldt county, and attended Fortuna high school.  He moved to Sacramento in 1999 and became a golf professional, working in the golf business for over 20 years.  In 2022 a dream of moving back to Humboldt county was realized for he and his family.  Hobbies are golf, collecting and repairing classic arcade games and pinball machines. Dylan brings a 'country club' approach to customer service here at Roy's Auto Center.

 
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Kennedy Poston - Sales Consultant
Kennedy was born and raised right here in Humboldt county. He is a graduate of McKinleyville High and was on the Wrestling Team for over 14 years. He is a huge fan of comedy and enjoys traveling to watch the live performances. He is dedicated to making your next vehicle purchase easy, stress free, and most importantly fun!

 
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Nikko Mazzotti - Sales Consultant
Passionate and driven, Nikko brings a customer-focused approach to his career in car sales. A proud Humboldt State University and Eureka High School graduate, he combines local insight with professional expertise to help clients find vehicles that perfectly match their needs. Known for his dedication, honesty, and ability to build lasting relationships, he thrives on delivering an exceptional buying experience. Whether guiding first-time buyers or seasoned car enthusiasts, Nikko is committed to making the process smooth, transparent, and enjoyable.

 
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Kris Sheaf - Sales Consultant
Kris has been a resident of Humboldt County for over 25 years and an HSU graduate.  With over 10 years of sales experience, Kris enjoys connecting with the community and finding solutions to meet customers' needs.  Outside of work, he enjoys spending time with his wife and three children and snowboarding, golfing, and fishing! Come on down, ask for Kris, and enjoy a hassle-free car-buying experience!

 
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Cristian Bravo-Sierra - Sales Consultant
Cristian is a Humboldt native, who graduated from Eureka High in 2020. He enjoys going on new outdoor adventures and spending quality time with family and friends.  He strives to make your next car purchase smooth and stress-free. El también habla Español.